The Reader’s Digest Association, Inc.:企業概要及び戦略的SWOT分析

◆英語タイトル:The Reader's Digest Association, Inc. - Strategic SWOT Analysis Review
◆商品コード:GDRT32499SA
◆発行会社(調査会社):GlobalData
◆発行日:2015年1月27日
◆ページ数:23
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:アメリカ
◆産業分野:Retailing
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【レポートの概要】

The Reader’s Digest Association, Inc. – Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

Highlights

The Reader’s Digest Association, Inc. (RDA) is a global multi-brand and multi-platform media and direct marketing company. It provides magazines, books and entertainment products. The company builds multi-platform communities based on branded content in areas such as food and entertaining, health and wellness, and home and garden. RDA’s product line includes magazines, books, recorded music collections and home video products. The company sells its merchandise through direct mail, internet, direct response television (DRTV), retail trade publishing, telemarketing, package inserts, freestanding inserts, catalogs and display marketing business. It is a subsidiary of RDA Holding Co.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

【レポートの目次】

Table of Contents
Table of Contents 2
List of Tables 3
Section 1 – About the Company 4
The Reader’s Digest Association, Inc. – Key Facts 4
The Reader’s Digest Association, Inc. – Key Employees 5
The Reader’s Digest Association, Inc. – Key Employee Biographies 6
The Reader’s Digest Association, Inc. – Major Products and Services 7
The Reader’s Digest Association, Inc. – History 9
The Reader’s Digest Association, Inc. – Company Statement 12
The Reader’s Digest Association, Inc. – Locations And Subsidiaries 13
Head Office 13
Other Locations & Subsidiaries 13
Section 2 – Company Analysis 15
The Reader’s Digest Association, Inc. – Business Description 15
The Reader’s Digest Association, Inc. – Corporate Strategy 16
The Reader’s Digest Association, Inc. – SWOT Analysis 17
SWOT Analysis – Overview 17
The Reader’s Digest Association, Inc. – Strengths 17
Strength – Brand Awarness 17
Strength – Market Position 17
Strength – Diversified Distribution Channels 17
The Reader’s Digest Association, Inc. – Weaknesses 18
Weakness – Misleading Promotions 18
The Reader’s Digest Association, Inc. – Opportunities 19
Opportunity – New Products 19
Opportunity – Strategic Partnerships 19
Opportunity – Trends in Content Delivery 19
The Reader’s Digest Association, Inc. – Threats 20
Threat – Intense Competition 20
Threat – Increasing Piracy 20
Threat – Stringent Government Regulations 20
The Reader’s Digest Association, Inc. – Key Competitors 21
The Reader’s Digest Association, Inc., Recent Deals Summary 22
Section 3 – Appendix 23
Methodology 23
About GlobalData 23
Contact Us 23
Disclaimer 23

List of Tables
The Reader's Digest Association, Inc., Key Facts 4
The Reader's Digest Association, Inc., Key Employees 5
The Reader's Digest Association, Inc., Key Employee Biographies 6
The Reader's Digest Association, Inc., Major Products and Services 7
The Reader's Digest Association, Inc., History 9
The Reader's Digest Association, Inc., Other Locations 13
The Reader's Digest Association, Inc., Subsidiaries 14
The Reader's Digest Association, Inc., Key Competitors 21
The Reader's Digest Association, Inc., Recent Deals Summary 22

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