Sony Corp (6758):企業の財務・戦略的SWOT分析

【英語タイトル】Sony Corp (6758) - Financial and Strategic SWOT Analysis Review

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Sony Corp (6758) – Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.
The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Sony Corporation (Sony) is a manufacturer of electronic equipment, semiconductors, medical related equipment, instruments, and devices. The company’s products comprises televisions, mobile phones, music systems, cameras, game consoles and software, semiconductors, batteries and other electronic components. Sony produces, acquires and distributes recorded music, motion pictures and television programming; and operates television and digital networks. It also provides services such as banking and credit finance and life and non-life insurance. The company sells its products the world over through sales subsidiaries, distributors and direct sales through the internet. The company operates in Asia-Pacific, Europe, the Middle East, Africa and the Americas. Sony is headquartered in Tokyo, Japan.

Sony Corp Key Recent Developments

Jul 17,2018: Sony Executive David Beaubaire to Transition Into Producer Role by End of Year
Mar 16,2018: Sony Storage Media Solutions announces new executive appointment
Feb 02,2018: Sony names Kenichiro Yoshida as director
Oct 03,2017: Sony appoints Kodera as new head of PlayStation division
Aug 14,2017: Sony secures 7 EISA awards in 2017

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company


Table of Contents
Table of Contents 3
List of Tables 5
List of Figures 5
Section 1 – About the Company 6
Sony Corp – Key Facts 6
Sony Corp – Key Employees 7
Sony Corp – Major Products and Services 9
Sony Corp – History 10
Sony Corp – Company Statement 18
Sony Corp – Locations And Subsidiaries 19
Head Office 19
Other Locations & Subsidiaries 19
Joint Venture 22
Section 2 – Company Analysis 23
Company Overview 23
Sony Corp – Business Description 24
Business Segment: Financial Services segment 24
Overview 24
Performance 24
Business Segment: Game & Network Services 24
Overview 24
Performance 24
Key Stats 24
Business Segment: Imaging Products and Solutions 25
Overview 25
Performance 25
Business Segment: Music segment 25
Overview 25
Performance 25
Business Segment: Other segment 25
Overview 25
Performance 25
Business Segment: Picture segment 26
Overview 26
Performance 26
Business Segment: Semiconductors 26
Overview 26
Performance 26
Business Segment: The Home Entertainment and Sound segment 26
Overview 26
Performance 26
Business Segment: The Mobile Communications 26
Overview 26
Performance 27
Geographical Segment: Asia-Pacific 27
Target Markets 27
Performance 27
Geographical Segment: China 27
Target Markets 27
Performance 27
Geographical Segment: Europe 27
Target Markets 27
Performance 27
Geographical Segment: Japan 27
Target Markets 27
Performance 27
Geographical Segment: Other Areas 27
Target Markets 27
Performance 28
Geographical Segment: The US 28
Target Markets 28
Performance 28
Sony Corp – Corporate Strategy 29
Sony Corp – SWOT Analysis 30
SWOT Analysis – Overview 30
Sony Corp – Strengths 30
Sony Corp – Weaknesses 31
Sony Corp – Opportunities 32
Sony Corp – Threats 33
Sony Corp – Key Competitors 34
Section 3 – Company Financial Ratios 35
Financial Ratios – Capital Market Ratios 35
Financial Ratios – Annual Ratios 36
Performance Chart 39
Financial Performance 39
Financial Ratios – Interim Ratios 40
Financial Ratios – Ratio Charts 41
Sony Corp, Recent Deals Summary 42
Section 4 – Company’s Recent Developments 43
May 11, 2017: Sony appoints new chairman and CEO of Sony Pictures Entertainment 43
Apr 28, 2017: Sony reports lower annual profit, provides guidance for fiscal 2018 44
Apr 28, 2017: Sony reports lower annual net income, provides outlook for 2018 45
Mar 23, 2017: Sony receives iF Design Awards for 18 products 46
Feb 02, 2017: Sony reports lower Q3 net income, provides annual forecast 47
Section 5 – Appendix 48
Methodology 48
Ratio Definitions 48
About GlobalData 52
Contact Us 52
Disclaimer 52

List of Tables
Sony Corp, Key Facts 6
Sony Corp, Key Employees 7
Sony Corp, Major Products and Services 9
Sony Corp, History 10
Sony Corp, Other Locations 19
Sony Corp, Subsidiaries 19
Sony Corp, Joint Venture 22
Sony Corp, Key Competitors 34
Sony Corp, Ratios based on current share price 35
Sony Corp, Annual Ratios 36
Sony Corp, Annual Ratios (Cont...1) 37
Sony Corp, Annual Ratios (Cont...2) 38
Sony Corp, Interim Ratios 40
Sony Corp, Recent Deals Summary 42
Currency Codes 48
Capital Market Ratios 48
Equity Ratios 49
Profitability Ratios 49
Cost Ratios 50
Liquidity Ratios 50
Leverage Ratios 51
Efficiency Ratios 51

List of Figures
Sony Corp, Performance Chart (2014 - 2018) 39
Sony Corp, Ratio Charts 41

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